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Using The Disavow Tool

optimiseSearch engine optimization can be a stressful business. Almost everyone has this little voice in the back of their head telling them that Google could remove their website at any given moment. Even marketers who stick to the letter of the law can have these worries since Google is relatively mysterious. It’s one of the stranger aspects of the industry, that complete power rests in the hands of such a small group of people. One worry is that your site will get bad links that Google will view as evidence of foul play

The purpose of the disavow tool is to let Google know if there are links pointing to your site that you don’t want them to use in their algorithm. There have been stories of people creating bad links and aiming them at competitors in an attempt to get them punished by Google. The team that created specifically stated that it should mainly be used by people who have received an unnatural link notice from Google themselves.

While the disavow tool may seem heaven-sent it’s necessary to remember that its power is limited. Google has made it clear that the tool should only be used when absolutely necessary, as something of a last resort. Those who use it too much might end up causing more trouble for themselves.

It may be hard to understand these limitations at first, but you have to look at things from Google’s perspective. They are doing everything they can to discourage building bad links in the first place. They don’t want to give webmasters a sort of “get out of jail free” card that instantly gets them out of any trouble they find themselves in. That seems like permission to push the limits. The team obviously wants to help legitimate website promoters while still maintaining a strong stance opposing those who violate their policies.

If you notice that your site is being threatened by bad links the first thing you should do is check out if you built any of those links. If you can remove any links yourself you should. This makes sense, if you don’t like a link you should try to take it off the internet. If you don’t it looks to Google like you want the link, you just don’t want to deal with the ramifications. Once you’ve done everything you can to remove links yourself then it’s time to use the disavow tool if you are still having difficulties.

It’s also important to remember what Google is looking for. They have said themselves that they prefer to see users disavowing entire domains rather than specific URLs. This seems like overkill but Google makes the rules and if you want to get back on their good side you have to follow them. If you’ve been punished by Google it’s better to go overboard on cutting links out rather than trying to save every last one. You have to show them that you’re doing everything you can to clean up your link profile.

In the end the disavow tool is a lot like many other SEO consultants, great for certain purposes but not something to be abused. It’s not a magic solution and it isn’t instant. It can take weeks or months for Google to take action. If you haven’t received a notice about unnatural links yet the best thing you can do is make sure you practice the most honest link building techniques you can going forward. Thinking defensively can save you a lot of time and effort going forward.

What Google Going Down Means

For most people who use the internet for work or leisure Google can seem more like a force of nature than a regular website. It’s the number one site in the world for a reason. So much depends on Google and their many services. The thought of Google going down can seem almost unthinkable since it’s always just there. But that’s just what happened recently.
 
For around 5 minutes on the 16th of August Google users got an error when trying to use the site’s services. This sort of thing hasn’t happened for the search engine since the first month of 2009. On that occasion the site went down for 40 minutes because an error resulted in Google treating every webpage as malware.

For most users this recent event was just a minor inconvenience. One to five minutes isn’t much during a busy day. But since Google is the number one site in the world, offering some of the most popular services in the world, the outage had a sizable impact. Google itself reportedly lost half a million dollars in the time it was down. That’s between $500,000 and $100,000 a minute depending on the estimate you’re using. One can only imagine what was lost across the world thanks to the ripple effect that spread across the internet. It’s almost impossible to calculate the total effect like the SEO in United Arab Emirates.

An analysis by a company named GoSquared found out that total online traffic dropped by 50 percent for the minutes that Google was offline. The whole affair highlights just how essential Google has become. It’s the sun around which the whole internet solar system revolves. With that being said it’s the sort of sun that can be replaced. Bing is always waiting in the wings ready to step up and replace the current leader. For some the thought of turning to a site like Bing is almost laughable, which goes even further to highlight our dependance.

One question every SEO company in Dubai should ask is what would happen to their business if Google went down for longer. For a day, a week or even more. What would happen if Google went away and never came back? To be fair, it’s a wildly unlikely scenario but it’s important to remember that no company has ever been able to stay on top indefinitely. Instant collapses are rare but slow declines are common. With that in mind, does your online marketing strategy go beyond Google? Or have you put all your hope in one search engine.

There is no one on this earth who knows the future, despite what the pundits may tell you. The ones who succeed are the ones who are prepared for what life may throw at them. The recent downtime proved that even a giant like Google can be disrupted. When a whole system completely relies on one entity then everyone is at risk. Now is a good time to consider how diversification can help make you and your business stronger.

Are Niche Websites Still A Good Idea?

Niche websites were once all the rage but have fallen out of favor in SEO circles these days. The debate rages on today with some advocating these sites while others declare that only authority sites can survive in today’s environment. We’re going to look at what’s happened to these sites and what the future might hold for those who create them.

It’s important to remember that the term niche website has a very specific meaning within the internet marketing community. It refers to websites built to target one specific keyword. This shouldn’t be confused with websites that target a niche interest. Many successful websites could be said to do just that. The difference is that a cultural niche like model car building still encompasses a pretty wide range of topics. So while the layman might think a niche website would target model cars we’re talking about sites that might target a keyword like “1968 Mustang Fastback Model Car.”

So what is wrong with niche websites? In truth there’s nothing inherently problematic with the idea. Such sites could theoretically be great for searchers, catering to their very specific needs. The problem is that’s not how most people have gone about creating niche websites. Instead many internet marketers have seen these sites as a shortcut to the top of Google and quick profits.

Because these sites were so often very thin content-wise and full of mediocre content search engines sought to penalize them. Google’s panda and penguin updates did serious damage to many niche sites. They changed a few things which hurt their power. For one they started targeting sites that they saw as being too focused on just one keyword. Sites that develop organically usually work with a broader keyword range. They also decreased the power of exact match domains. Many people would buy domains that were the exact same as the keyword they were targeting. This still has some value, but not as much as before its best to approach SEO companies in Singapore.

After all of that it may seem like I believe niche websites are dead. This isn’t the case. There are plenty of people who are still making these sites and making making money off of them. After all, Google is limited in the ways that it can target these sites. Usually the measure is how much content is on the site, but there are plenty of valuable sites that may only have a few pages. Conversely you can have an authority site filled with pages and pages of worthless material. There will most likely always be room for niche websites that provide something of real value to searchers.

So what is the value of niche websites today? While these sites aren’t as popular as they once were they are still a great way to get started. Building a website and making it profitable can be a daunting task. Starting a niche site is a great way to start out small before you build up. Your goal should be an authority site, but that doesn’t mean you can’t start out with a more focused niche. Just make sure you do your SEO correctly, not stuffing your content with too many keywords, using diverse links and anchor text, and so on. And finally, actually think of users when creating content. If you take these steps you’ll be much better off.

Lots of bloggers out there are making statements like “niche websites are dead” or “niche websites will be around for ever,” but no one knows for sure what the future holds. The one thing we know is that every search engine is pushing for quality content. Trying to make money quickly without creating content is a dead end. Some people may succeed doing that as there are always exceptions, but it’s no longer a safe bet. Whether you decide to create niche or authority website design then you have to put your readers first.

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